{"id":1918,"date":"2021-08-03T19:23:45","date_gmt":"2021-08-03T17:23:45","guid":{"rendered":"https:\/\/berlinrealities.com\/?page_id=1918"},"modified":"2023-07-29T21:01:00","modified_gmt":"2023-07-29T19:01:00","slug":"design","status":"publish","type":"page","link":"https:\/\/berlinrealities.enjoythistool.com\/en\/design\/","title":{"rendered":"Design"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-1918\" data-postid=\"1918\" class=\"themify_builder_content themify_builder_content-1918 themify_builder tf_clear\">\n                    <div  data-css_id=\"3wyc516\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_3wyc516 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_h4sa566 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_8ou6003\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1>Design<\/h1>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_v1gb533 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1739\" height=\"695\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design.jpg\" class=\"wp-post-image wp-image-891\" title=\"design\" alt=\"design\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design.jpg 1739w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-300x120.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-1024x409.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-768x307.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-1536x614.jpg 1536w\" sizes=\"auto, (max-width: 1739px) 100vw, 1739px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_6aih604\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>We develop communication, product and software design and represent classic modernity and minimalism. Good design is not a question of taste, but results from following rules and laws.\u00a0<\/p>\n<p>\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_2dqt531 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_t9p1532 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_iiqy658\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span id=\"Zehn_Thesen_f\u00fcr_gutes_Design\" class=\"mw-headline\">Ten theses for good design <b>by Dieter Rams<\/b><\/span><\/h2>\n<ul>\n<li>Good design is innovative.<\/li>\n<li>Good design makes a product useful.<\/li>\n<li>Good design is aesthetic.<\/li>\n<li>Good design makes a product understandable.<\/li>\n<li>Good design is unobtrusive.<\/li>\n<li>Good design is honest.<\/li>\n<li>Good design is durable.<\/li>\n<li>Good design is consistent down to the last detail.<\/li>\n<li>Good design is environmentally friendly.<\/li>\n<li>Good design is as little design as possible.<\/li>\n<\/ul>\n<p>\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_1f1q532 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_rh9x711 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2115\" height=\"2115\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams.jpg\" class=\"wp-post-image wp-image-1920\" title=\"Designer Dieter_Rams\" alt=\"Designer-Dieter_Rams\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams.jpg 2115w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-1024x1024.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-768x768.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-1536x1536.jpg 1536w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 2115px) 100vw, 2115px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_fw5p819\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">Dieter Rams, 2010<\/span><br \/><span style=\"color: #000000;\"><a class=\"extiw\" style=\"color: #000000;\" title=\"wikipedia:User:Vitsoe\" href=\"https:\/\/en.wikipedia.org\/wiki\/User:Vitsoe\">vitsoe<\/a> at <a class=\"extiw\" style=\"color: #000000;\" title=\"wikipedia:\" href=\"https:\/\/en.wikipedia.org\/wiki\/\">EnglishWikipedia<\/a><\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_m7ld391 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_fp03391 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_nug6392\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span id=\"Zehn_Thesen_f\u00fcr_gutes_Design\" class=\"mw-headline\">What is design?<br \/><\/span><\/h2>\n<p>We often get the impression that when many people stumble upon design, their thoughts are mostly about graphic design. &quot;Can the graphic artist quickly add a few colorful pictures?&quot; Design means above all draft or shaping. Everything we design and create has a design, whether we like it or not. We have collected the disciplines and terms that play a role in our everyday work.<br \/><br \/>&#8212;<\/p>\n<h3>Product design (also industrial design)<\/h3>\n<p>One of the oldest design directions. The product designer designs for serial production. An important aspect is the consideration of resource-saving manufacturing and there is an incredible change through new manufacturing methods and AI.<\/p>\n<h3><span lang=\"en\">Computer Aided Design (<\/span>CAD) and <span class=\"ILfuVd NA6bn\"><span class=\"hgKElc\"><b>realtime<\/b>&#8211;<b>rendering<\/b> <\/span><\/span><\/h3>\n<p><span class=\"ILfuVd\"><span class=\"hgKElc\">CAD is first and foremost <\/span><\/span>the computer-aided creation and modification of a geometric model. CAD applications work with mathematical parameters to define parametric solids. Parametric solids and surfaces provide a high level of detail. However, we are increasingly using real-time rendering applications (e.g. Unity or Unreal) to view and manipulate 3D models in VR, AR and on the web. These programs work with triangulated polygon surfaces. The exchange between CAD and real-time rendering is very exciting.<\/p>\n<h3>Generative Design<\/h3>\n<p><span class=\"ILfuVd\"><span class=\"hgKElc\">In generative design, the algorithm takes on the leading role. <span class=\"ILfuVd NA6bn\">Many variants for a design are explored. Parameters are defined (available space, materials, load capacity, manufacturing processes...). New forms emerge that cannot be revealed to the human designer alone. We think this is a great development and we really welcome AI in this field.<\/span><\/span><\/span><\/p>\n<p>&#8212;<\/p>\n<h3 class=\"qrShPb kno-ecr-pt PZPZlf mfMhoc\" data-local-attribute=\"d3bn\" data-attrid=\"title\" data-ved=\"2ahUKEwjYxPXQ_JbyAhXLzqQKHWtfCzkQ3B0oATAZegQINxAL\">interaction design<\/h3>\n<p><span class=\"ILfuVd\"><span class=\"hgKElc\">Interaction design or interaction design (IxD) deals with the design of human-machine interfaces. The term emerged around 1990 when the design of graphical user interfaces (GUI) gained in importance. Today, the term has merged into the sub-disciplines of interface design and user experience design.<\/span><\/span><\/p>\n<h3><strong>UX design (UX = user experience)<\/strong><\/h3>\n<p>The UX designer sees himself as a user understander in the software development process, he wants to give users a good experience. It is therefore very important for success and popularity. The UX designer is all about desire, mood, joy and enthusiasm.<\/p>\n<h3><strong>UI design (UI = User Interface)<\/strong><\/h3>\n<p>Interface design deals with the design of user interfaces between man and machine.<br \/><br \/>&#8212;<\/p>\n<h3><strong>communication design <\/strong><\/h3>\n<p>Communication design or graphic design presents thoughts, language and activities visually and makes them visually tangible. The design of print media (magazines, books, posters, brochures) is very classic, i.e. editorial design. If websites, apps, videos are designed, the whole media design is called. Countless specializations exist: typography, illustration, photography, packaging design... In urban space, it is difficult to take a look that does not meet communication design, and for many, communication design is the umbrella term for everything that is not product design.<\/p>\n<h3><strong>Corporate Design (CD) and Corporate Identity (CI)<br \/><\/strong><\/h3>\n<p>&quot;But that&#039;s not our CI!&quot; How often is this sentence said every day? It is used when someone recognizes that the font used is not the company&#039;s font, or that a color tone does not match the specification, i.e. when it comes to corporate design issues. The corporate identity actually encompasses more, it is the totality of a company&#039;s characteristics that the company controls itself. This also includes how employees answer the phone, whether customers use the first or last name (corporate behavior). The term corporate design is the part of the corporate identity that deals with the appearance, i.e. primarily the design of the means of communication. The aim is usually to achieve a uniform and positive image and high awareness.\u00a0<\/p>\n<p>The CI faces the actual perception, the corporate image in the population.<br \/><br \/>&#8212;<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_7efl393 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_adt7715 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"838\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin.jpg\" class=\"wp-post-image wp-image-1935\" title=\"graphic design agency berlin\" alt=\"grafikdesign-agentur-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin.jpg 838w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-768x768.jpg 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_ptec932\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">Communication design, graphic design, graphics, illustration, art, colorful pictures?<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_ql0p393 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"781\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin.jpg\" class=\"wp-post-image wp-image-1959\" title=\"generative-design-berlin\" alt=\"generative-design-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin.jpg 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin-300x270.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin-768x690.jpg 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_6lkb394\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">Generative design: Nobody comes up with such forms.<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_76u9773 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"838\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin.jpg\" class=\"wp-post-image wp-image-1970\" title=\"user-interface-berlin\" alt=\"user-interface-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin.jpg 838w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-768x768.jpg 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_pscd922\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">If you clean the monitor more and more frequently when designing a UI so that the last impurities disappear, you are on the right track.<br \/><\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_nkl0324 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"1800\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec.jpg\" class=\"wp-post-image wp-image-1979\" title=\"photoloutrec\" alt=\"Photolautrec\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec.jpg 1072w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-179x300.jpg 179w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-610x1024.jpg 610w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-768x1290.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-915x1536.jpg 915w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_qxyf893\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p id=\"firstHeading\" class=\"firstHeading\" style=\"text-align: right;\">Henri de Toulouse-Lautrec (1864-1901) really didn&#039;t have it easy and was perhaps the first official communication designer in the world<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">\u00a0<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_5dct658 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_5nnl659 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_zih5660\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span id=\"Zehn_Thesen_f\u00fcr_gutes_Design\" class=\"mw-headline\">Design &amp; Ethics<b><\/b><\/span><\/h2>\n<p>&quot;The world is working exactly as we designed it.&quot; provokes the respected designer Mike Monteiro, because he adds, &quot;Unfortunately, the design is bad, and accordingly the world doesn&#039;t work very well.&quot; He wrote a whole book about it &quot;<span id=\"productTitle\" class=\"a-size-extra-large\">Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It<\/span>&#039; and champions design ethics and activism.<\/p>\n<p>We designers have an enormous influence on the behavior of people, society, the world. How many designers have consciously and unconsciously supported the throwaway society for decades?<\/p>\n<p>The Crispr genetic scissors make designer babies a reality. Yes, working and changing with a gene scissors is design and the responsibility and ethical issues are enormous. Shaping the future is design and of course we are all designers, some do it as a profession.<\/p>\n<p>\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_j8hd660 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_1z89661 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"781\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/gendesign.png\" class=\"wp-post-image wp-image-1990\" title=\"genetic design\" alt=\"gendesign\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/gendesign.png 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/gendesign-300x270.png 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/gendesign-768x690.png 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_txno661\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">A designed baby please, thank you.<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_9lm4380 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_qnm0381 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_63tz382\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span id=\"Zehn_Thesen_f\u00fcr_gutes_Design\" class=\"mw-headline\">Design &amp; Creativity<br \/><\/span><\/h2>\n<p>Many of the so-called creative people are not as creative as many think and good design does not necessarily have anything to do with creativity. A lot of designers are downright uncreative. You apply knowledge exactly and precisely, recognize trends and their rules and come to clean, usable results. Great but not creative.<\/p>\n<p>Creativity is the ability to create something that is new or original while being useful or usable. This is not only used in design. There are predispositions that make a person creative and we think it is important and possible to promote everyone&#039;s creativity and therefore offer creative workshops and seminars.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module icon -->\n<div  class=\"module module-icon tb_jkme309  normal circle icon_horizontal\" data-lazy=\"1\">\n            <div class=\"module-icon-item\">\n                            <a href=\"https:\/\/berlinrealities.enjoythistool.com\/en\/kreativitaet\/\">\n                                                                    <em class=\"tf_box\"><svg  class=\"tf_fa tf-fas-arrow-right\" aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em>\n                                                                            <span>creativity<\/span>\n                                                                    <\/a>\n                    <\/div>\n    <\/div>\n<!-- \/module icon -->\n        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_55b6382 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_8rkh276 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"681\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin.jpg\" class=\"wp-post-image wp-image-2007\" title=\"management-workshop-berlin\" alt=\"management-workshop-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin.jpg 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin-300x235.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin-768x602.jpg 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_dw3d999\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">Our 5-day workshop &quot;Fruits versus Vegetables in Public Space&quot; is a great success, especially among the boards of DAX-listed companies<br \/><\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Design We develop communication, product and software design and represent classic modernism and minimalism. Good design is not a matter of taste, but rather comes from following rules and laws. Ten theses for good design by Dieter Rams Good design is innovative. Good design makes a product usable. Good design is aesthetic. Good design makes a [\u2026]<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1918","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Design &#8211; Berlin Realities<\/title>\n<meta name=\"description\" content=\"Wir entwickeln Kommunikations-, Produkt-, UX-Design und vertreten die klassische Moderne und Minimalismus. Gutes Design ist keine Geschmacksfrage, sondern ergibt sich aus der Befolgung von Regeln und Gesetzen.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berlinrealities.enjoythistool.com\/en\/design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Design &#8211; Berlin Realities\" \/>\n<meta property=\"og:description\" content=\"Wir entwickeln Kommunikations-, Produkt-, UX-Design und vertreten die klassische Moderne und Minimalismus. 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Gutes Design ist keine Geschmacksfrage, sondern ergibt sich aus der Befolgung von Regeln und Gesetzen.\u00a0<\/p> <p>\u00a0<\/p>\n<h2>Zehn Thesen f\u00fcr gutes Design <b>von Dieter Rams<\/b><\/h2> <ul> <li>Gutes Design ist innovativ.<\/li> <li>Gutes Design macht ein Produkt brauchbar.<\/li> <li>Gutes Design ist \u00e4sthetisch.<\/li> <li>Gutes Design macht ein Produkt verst\u00e4ndlich.<\/li> <li>Gutes Design ist unaufdringlich.<\/li> <li>Gutes Design ist ehrlich.<\/li> <li>Gutes Design ist langlebig.<\/li> <li>Gutes Design ist konsequent bis ins letzte Detail.<\/li> <li>Gutes Design ist umweltfreundlich.<\/li> <li>Gutes Design ist so wenig Design wie m\u00f6glich.<\/li> <\/ul> <p>\u00a0<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams.jpg\" title=\"Designer-Dieter_Rams\" alt=\"Designer-Dieter_Rams\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams.jpg 2115w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-1024x1024.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-768x768.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-1536x1536.jpg 1536w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-2048x2048.jpg 2048w\" sizes=\"(max-width: 2115px) 100vw, 2115px\" \/>\n<p style=\"text-align: right;\">Dieter Rams, 2010<br \/><a style=\"color: #000000;\" title=\"wikipedia:User:Vitsoe\" href=\"https:\/\/en.wikipedia.org\/wiki\/User:Vitsoe\">Vitsoe<\/a> at <a style=\"color: #000000;\" title=\"wikipedia:\" href=\"https:\/\/en.wikipedia.org\/wiki\/\">English Wikipedia<\/a><\/p>\n<h2>Was ist Design?<br \/><\/h2> <p>Wir haben oft den Eindruck, dass es gedanklich bei vielen vor allem um das Grafikdesign geht, wenn sie \u00fcber Design stolpern. \"Kann der Grafiker schnell noch ein paar bunte Bildchen dazu machen?\" Design (englisch f\u00fcr Gestaltung) bedeutet vor allem Entwurf oder Formgebung. Alles, was wir gestalten und erschaffen hat ein Design, ob wir wollen oder nicht. Wir haben die Disziplinen und Begriffe gesammelt, die in unserem Arbeitsalltag eine Rolle spielen.<br \/><br \/>---<\/p> <h3>Produktdesign (auch Industriedesign)<\/h3> <p>Eine der \u00e4ltesten Designrichtungen. Der Produktdesigner gestaltet f\u00fcr die serielle Produktion. Ein wichtiger Aspekt ist dabei die Ber\u00fccksichtigung einer ressourcensparenden Fertigung und es gibt einen unglaublichen Wandel durch neue Fertigungsmethoden und KI.<\/p> <h3>Computer-Aided Design (CAD) und <b>Echtzeit<\/b>-<b>Rendering<\/b> <\/h3> <p>CAD ist in erster Linie das rechnerunterst\u00fctzte Erzeugen und \u00c4ndern eines geometrischen Modells. CAD-Anwendungen arbeiten mit mathematischen Parametern, um parametrische Solids zu definieren. Parametrische Solids und Oberfl\u00e4chen bieten eine hohe Detailgenauigkeit. Mehr und mehr verwenden wir aber Echtzeit-Rendering-Anwendungen (z.B. Unity oder Unreal) um in VR, AR und im Web 3D-Modelle zu betrachten und zu manipulieren. Diese Programme arbeiten mit triangulierten Polygonfl\u00e4chen. Der Austausch zwischen CAD und Echtzeit-Rendering ist ganz spannend und aufregend.<\/p> <h3>Generatives Design<\/h3> <p>Beim Generativen Design \u00fcbernimmt der Algorithmus die f\u00fchrende Rolle. Es werden viele Varianten f\u00fcr einen Entwurf erkundet. Es werden Parameter festgelegt (verf\u00fcgbarer Platz, Materialien, Belastbarkeit, Fertigungsverfahren...). Es kommen neue Formen heraus, die sich dem menschlichen Gestalter allein nicht erschlie\u00dfen. Wir halten das f\u00fcr eine gro\u00dfartige Entwicklung und begr\u00fc\u00dfen die KI in diesem Feld sehr.<\/p> <p>---<\/p> <h3 data-local-attribute=\"d3bn\" data-attrid=\"title\" data-ved=\"2ahUKEwjYxPXQ_JbyAhXLzqQKHWtfCzkQ3B0oATAZegQINxAL\">Interaktionsdesign<\/h3> <p>Interaktionsdesign oder Interaction Design (IxD) besch\u00e4ftigt sich mit der Gestaltung von Mensch-Maschine-Schnittstellen. Der Begriff entstand um 1990, als die Gestaltung von grafischen Bedienoberfl\u00e4chen (GUI) an Bedeutung gewann. Der Begriff ist heute aufgegangen in den Unterdisziplinen Interfacedesign und dem User-Experience-Design.<\/p> <h3><strong>UX-Design (UX = User Experience)<\/strong><\/h3> <p>Der UX-Designer versteht sich als Nutzer-Versteher im Prozess der Software-Entwicklung, er will den Nutzern ein gutes Erlebnis, eine gute Erfahrung erm\u00f6glichen. Er ist also ganz entscheidend f\u00fcr den Erfolg und die Beliebtheit. Dem UX-Designer geht es um Lust, Laune, Freude und Begeisterung.<\/p> <h3><strong>UI-Design (UI = User Interface)<\/strong><\/h3> <p>Interfacedesign besch\u00e4ftigt sich mit der Gestaltung von Benutzerschnittstellen zwischen Mensch und Maschine.<br \/><br \/>---<\/p> <h3><strong>Kommunikationsdesign <\/strong><\/h3> <p>Kommunikationsdesign oder Grafikdesign stellt Gedanken, Sprache, T\u00e4tigkeiten visuell dar und macht sie visuell erlebbar. Ganz klassisch ist die Gestaltung von Printmedien (Zeitschriften, B\u00fccher, Plakate, Brosch\u00fcren), das hei\u00dft dann Editoral Design. Werden Webseiten, Apps, Videos entworfen hei\u00dft das ganze Mediendesign. Unz\u00e4hlige Spezialisierungen existieren: Typografie, Illustration, Fotografie, Verpackungsdesign... Im urbanen Raum gelingt es kaum einen Blick zu werfen, der nicht auf Kommunikationsdesign trifft und vielen ist Kommunikationsdesign der \u00dcberbegriff f\u00fcr alles was nicht Produktdesign ist.<\/p> <h3><strong>Corporate Design (CD) und Corporate Identity (CI)<br \/><\/strong><\/h3> <p>\"Das ist aber nicht unsere CI!\" Wie oft wird dieser Satz wohl t\u00e4glich ausgesprochen? Er wird angewendet, wenn jemand erkennt, dass die verwendete Schrift nicht die Schritftart des Unternehmens ist, oder ein Farbton nicht der Vorgabe entspricht, also wenn es um Fragen des Corporate Designs geht. Die Corporate Identity umfasst tats\u00e4chlich mehr, sie ist die Gesamtheit der Merkmale eines Unternehmens, die das Unternehmen selbst steuert. Hierzu geh\u00f6rt auch, wie sich Mitarbeiter am Telefon melden, ob Sie Kunden duzen oder siezen (Corporate Behavior). Der Begriff Corporate Design ist der Teilbereich der Unternehmens-Identit\u00e4t die sich mit dem Erscheinungsbild besch\u00e4ftigen, also vorrangig der Gestaltung der Kommunikationsmittel. Ziel ist in der Regel ein einheitliches und positives Bild und gro\u00dfe Bekanntheit zu erreichen.\u00a0<\/p> <p>Der CI steht die tats\u00e4chliche Wahrnehmung, das Corporate Image in der Bev\u00f6lkerung gegen\u00fcber.<br \/><br \/>---<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin.jpg\" title=\"grafikdesign-agentur-berlin\" alt=\"grafikdesign-agentur-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin.jpg 838w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-768x768.jpg 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/>\n<p style=\"text-align: right;\">Kommunikationsdesign, Grafikdesign, Grafik, Illustration, Kunst, bunte Bildchen?<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin.jpg\" title=\"generative-design-berlin\" alt=\"generative-design-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin.jpg 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin-300x270.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin-768x690.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/>\n<p style=\"text-align: right;\">Generatives Design: Auf solche Formen kommt kein Mensch.<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin.jpg\" title=\"user-interface-berlin\" alt=\"user-interface-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin.jpg 838w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-768x768.jpg 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/>\n<p style=\"text-align: right;\">Wer beim Gestalten einer UI immer h\u00e4ufiger den Monitor reinigt, damit die letzten Unsauberkeiten verschwinden ist auf einem guten Weg.<br \/><\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec.jpg\" title=\"Photolautrec\" alt=\"Photolautrec\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec.jpg 1072w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-179x300.jpg 179w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-610x1024.jpg 610w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-768x1290.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-915x1536.jpg 915w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/>\n<p id=\"firstHeading\" style=\"text-align: right;\">Henri de Toulouse-Lautrec (1864-1901) hat es echt nicht leicht gehabt und war u.a. vielleicht der erste offizielle Kommunikationsdesigner der Welt<\/p> <p style=\"text-align: right;\">\u00a0<\/p>\n<h2>Design &amp; Ethik<b><\/b><\/h2> <p>\"The world is working exactly as we designed it.\" provoziert der angesehene Designer Mike Monteiro, denn er erg\u00e4nzt \"Leider sei das Design schlecht, und entsprechend funktioniere die Welt nicht sonderlich gut.\" Er hat ein ganzes Buch dazu geschrieben \"Ruined by Design: How Designers Destroyed the World, and What We Can Do to Fix It\" und setzt sich f\u00fcr Design-Ethik und Aktivisimus sein.<\/p> <p>Wir Designer haben einen enormen Einfluss auf das Verhalten der Menschen, die Gesellschaft, die Welt. Wie viele Designer haben jahrzehntelang bewusst und unbewusst die Wegwerfgesellschaft unterst\u00fctzt?<\/p> <p>Die Gen-Schere Crispr macht Designerbabys zur Realit\u00e4t. Ja, die Arbeit und Ver\u00e4nderung mit einer Genscheere ist Design und die Verantwortung und ethische Fragen sind enorm. Die Zukunft gestalten ist Design und nat\u00fcrlich sind wir alle Designer, manche betreiben es als Beruf.<\/p> <p>\u00a0<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/gendesign.png\" title=\"gendesign\" alt=\"gendesign\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/gendesign.png 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/gendesign-300x270.png 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/gendesign-768x690.png 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/>\n<p style=\"text-align: right;\">Ein gestaltetes Baby bitte, dankesch\u00f6n.<\/p>\n<h2>Design &amp; Kreativit\u00e4t<br \/><\/h2> <p>Viele der sogenannten Kreativen sind gar nicht so kreativ, wie viele denken und gutes Design hat nicht zwangsweise etwas mit Kreativit\u00e4t zu tun. Sehr viele Designer sind ausgesprochen unkreativ. Sie wenden Wissen exakt und pr\u00e4zise an, erkennen Trends und deren Regeln und kommen zu sauberen, verwendbaren Ergebnisse. Prima aber nicht kreativ.<\/p> <p>Kreativit\u00e4t bezeichnet die F\u00e4higkeit, etwas zu erschaffen, was neu oder originell und dabei n\u00fctzlich oder brauchbar ist. Das wird nicht nur im Design gebraucht. Es gibt Veranlagungen, die einen Menschen kreativ machen und wir finden, es ist wichtig und m\u00f6glich die Kreativit\u00e4t aller zu f\u00f6rdern und bieten daher kreative Workshops und Seminare.<\/p>\n<a href=\"https:\/\/berlinrealities.enjoythistool.com\/kreativitaet\"> <em><svg aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em> Kreativit\u00e4t <\/a>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin.jpg\" title=\"management-workshop-berlin\" alt=\"management-workshop-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin.jpg 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin-300x235.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin-768x602.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/>\n<p style=\"text-align: right;\">Unser 5 t\u00e4giger Workshop \"Fr\u00fcchte gegen Gem\u00fcse im \u00f6ffentlichen Raum\" ist vor allem unter den Vorst\u00e4nden von DAX-gef\u00fchrten Unternehmen ein gro\u00dfer Erfolg<br \/><\/p>","_links":{"self":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/1918","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/comments?post=1918"}],"version-history":[{"count":96,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/1918\/revisions"}],"predecessor-version":[{"id":4137,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/1918\/revisions\/4137"}],"wp:attachment":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/media?parent=1918"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}