{"id":1996,"date":"2021-08-04T15:56:41","date_gmt":"2021-08-04T13:56:41","guid":{"rendered":"https:\/\/berlinrealities.com\/?page_id=1996"},"modified":"2023-07-29T10:07:26","modified_gmt":"2023-07-29T08:07:26","slug":"kreativitaet","status":"publish","type":"page","link":"https:\/\/berlinrealities.enjoythistool.com\/en\/kreativitaet\/","title":{"rendered":"creativity"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-1996\" data-postid=\"1996\" class=\"themify_builder_content themify_builder_content-1996 themify_builder tf_clear\">\n                    <div  data-css_id=\"8242108\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_8242108 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_pfae111 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_fd7h111\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1>creativity<\/h1>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_opd5943 image-top   auto_fullwidth tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1438\" height=\"1478\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/creativity.gif\" class=\"wp-post-image wp-image-3890\" title=\"creativity\" alt=\"creativity\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_nqgv983  repeat\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2 style=\"text-align: left;\">exploration, concept<\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_se2i983\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Yes, good ideas come in the shower. But creativity is neither a coincidence nor an innate ability. Creativity, and therefore innovation, can be brought about intentionally. There are patterns and skills of creative thinking and systematic processes that can be used and learned.<\/p>\n<p>Ideally, we develop concepts together with the customer. The old ping-pong briefing\/concept\/re-briefing is effective, but truly collaborative creation is better, more satisfying, more effective, and faster too.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module accordion -->\n<div  class=\"module module-accordion tb_dzk5984\" data-behavior=\"accordion\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   transparent\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-dzk5984-0\" class=\"tb_title_accordion\" aria-controls=\"acc-dzk5984-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-ti-angle-down\" aria-hidden=\"true\"><use href=\"#tf-ti-angle-down\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-ti-angle-up\" aria-hidden=\"true\"><use href=\"#tf-ti-angle-up\"><\/use><\/svg><\/i>                    Systematic creativity                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-dzk5984-0-content\" data-id=\"acc-dzk5984-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p>There are many methods that bring about creativity in a targeted and conscious manner. Depending on the situation, goal, group size and time, they support the participants in finding results.<\/p>\n<p>Above all, the creative process must be divided as strictly as possible into two phases:<\/p>\n<p><strong>1. Divergent thinking<\/strong><br \/>They are looking for many different thoughts, ideas and alternatives. You collect as much as possible without evaluating them<\/p>\n<p><strong>2. Convergent thinking<\/strong><br \/>You focus on a positive, affirmative evaluation of your collected ideas.<\/p>\n<p>A well managed, creative process needs a balance between these independent phases.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion --><!-- module accordion -->\n<div  class=\"module module-accordion tb_c97s984\" data-behavior=\"accordion\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   transparent\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-c97s984-0\" class=\"tb_title_accordion\" aria-controls=\"acc-c97s984-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-ti-angle-down\" aria-hidden=\"true\"><use href=\"#tf-ti-angle-down\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-ti-angle-up\" aria-hidden=\"true\"><use href=\"#tf-ti-angle-up\"><\/use><\/svg><\/i>                    Creative Environment                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-c97s984-0-content\" data-id=\"acc-c97s984-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p>Living thoughts in dreary rooms is difficult. We rely on creative environment. Caution: The environment is not just a question of the interior.<\/p>\n<p><strong>There is the physical environment:<\/strong> Your building, your space, your furnishings<\/p>\n<p><strong>You work in a sociocultural environment: <\/strong>Behaviour, rules, values<\/p>\n<p><span class=\"ILfuVd\"><span class=\"hgKElc\"><strong>There is the organizational environment: <\/strong>Workflows, work processes, structures<br \/><\/span><\/span><\/p>\n<p>Your environment can be a big hurdle or a big help to your creativity. We support you in creating an environment that encourages your creativity.<\/p>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion --><!-- module accordion -->\n<div  class=\"module module-accordion tb_o64k984\" data-behavior=\"accordion\" data-lazy=\"1\">\n    \n    <ul class=\"ui module-accordion   transparent\">\n            <li>\n            <div class=\"accordion-title tf_rel\">\n                <a href=\"#acc-o64k984-0\" class=\"tb_title_accordion\" aria-controls=\"acc-o64k984-0-content\" aria-expanded=\"false\">\n                    <i class=\"accordion-icon\"><svg  class=\"tf_fa tf-ti-angle-down\" aria-hidden=\"true\"><use href=\"#tf-ti-angle-down\"><\/use><\/svg><\/i>                    <i class=\"accordion-active-icon tf_hide\"><svg  class=\"tf_fa tf-ti-angle-up\" aria-hidden=\"true\"><use href=\"#tf-ti-angle-up\"><\/use><\/svg><\/i>                    workshops                <\/a>\n            <\/div><!-- .accordion-title -->\n            <div id=\"acc-o64k984-0-content\" data-id=\"acc-o64k984-0\" aria-hidden=\"true\" class=\"accordion-content tf_hide tf_clearfix\">\n                                    <div class=\"tb_text_wrap\">\n                        <p>We offer workshops in which you<\/p>\n<ul>\n<li>learn to bring about creativity consciously and intentionally<\/li>\n<li>work on concrete ideas in a goal-oriented manner<\/li>\n<li>Overcome completion barriers and effectively bring about good results.<\/li>\n<\/ul>                    <\/div>\n                            <\/div><!-- .accordion-content -->\n        <\/li>\n        <\/ul>\n\n<\/div><!-- \/module accordion -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>creativity<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-1996","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kreativit\u00e4t &#8211; Berlin Realities<\/title>\n<meta name=\"description\" content=\"Wir entwickeln Kommunikations-, Produkt-, UX-Design und vertreten die klassische Moderne und Minimalismus. 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Doch Kreativit\u00e4t ist weder Zufall noch eine angeborene F\u00e4higkeit. Kreativit\u00e4t und damit Innovation kann absichtlich herbeigef\u00fchrt werden. Es gibt Muster und Fertigkeiten des kreativen Denkens und systematische Prozesse, die man einsetzen und erlernen kann.<\/p> <p>Konzepte erarbeiten wir idealerweise mit dem Kunden gemeinsam. Das alte Ping-Pong Briefing \/ Konzept \/ Re-Briefing ist wirksam, doch wirklich gemeinsame Kreation ist besser, befriedigender, wirksamer und auch schneller.<\/p>\n<ul><li><h4>Systematische Kreativit\u00e4t<\/h4><p>Es gibt viele Methoden, die Kreativit\u00e4t gezielt und bewusst herbeif\u00fchren. Sie unterst\u00fctzen je nach Situation, Ziel, Gruppengr\u00f6\u00dfe und Zeit die Teilnehmer bei der Ergebnisfindung.<\/p> <p>\u00dcbergeordnet gilt es den kreativen Prozess in zwei Phasen m\u00f6glichst strikt zu unterteilen:<\/p> <p><strong>1.\u00a0 Divergierendes Denken<\/strong><br \/>Sie suchen viele unterschiedliche Gedanken, Ideen und Alternativen. Sie sammeln m\u00f6glichst viel, ohne diese zu bewerten<\/p> <p><strong>2. Konvergierendes Denken<\/strong><br \/>Sie fokussieren auf eine positive, best\u00e4tigende Auswertung Ihrer gesammelten Ideen.<\/p> <p>Ein gut gef\u00fchrter, kreativer Prozess braucht eine Balance zwischen diesen eigenst\u00e4ndigen Phasen.<\/p><\/li><\/ul>\n<ul><li><h4>Kreative Umgebung<\/h4><p>Lebendige Gedanken in tristen R\u00e4umen f\u00e4llt schwer. Wir setzen auf kreative Umgebung. Obacht: Umgebung ist dabei nicht nur eine Frage des Interiors.<\/p> <p><strong>Es gibt die physische Umgebung:<\/strong> Ihr Geb\u00e4ude, Ihre R\u00e4umlichkeit, Ihre Einrichtung<\/p> <p><strong>Sie arbeiten in einer soziokulturellen Umgebung: <\/strong>Verhalten, Regeln, Werte<\/p> <p><strong>Es gibt die organisationsbezogene Umgebung: <\/strong>Arbeitsabl\u00e4ufe, Arbeitsprozesse, Strukturen<br \/><\/p> <p>Ihre Umgebung kann Ihrer Kreativit\u00e4t eine gro\u00dfe H\u00fcrde oder eine gro\u00dfe Hilfe sein. Wir unterst\u00fctzen Sie bei der Schaffung einer Umgebung, die Ihre Kreativit\u00e4t f\u00f6rdert.<\/p><\/li><\/ul>\n<ul><li><h4>Workshops<\/h4><p>Wir bieten Workshops, in denen Sie<\/p> <ul> <li>lernen Kreativit\u00e4t bewusst und absichtlich herbeizuf\u00fchren<\/li> <li>an konkreten Ideen zielf\u00fchrend arbeiten<\/li> <li>Abschlussbarrieren \u00fcberwinden und effektiv gute Ergebnisse herbeif\u00fchren.<\/li> <\/ul><\/li><\/ul>","_links":{"self":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/1996","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/comments?post=1996"}],"version-history":[{"count":5,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/1996\/revisions"}],"predecessor-version":[{"id":3891,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/1996\/revisions\/3891"}],"wp:attachment":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/media?parent=1996"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}