{"id":6179,"date":"2025-01-10T21:00:14","date_gmt":"2025-01-10T20:00:14","guid":{"rendered":"https:\/\/berlinrealities.enjoythistool.com\/kommunikation-copy\/"},"modified":"2025-01-11T09:32:12","modified_gmt":"2025-01-11T08:32:12","slug":"kommunikation-design","status":"publish","type":"page","link":"https:\/\/berlinrealities.enjoythistool.com\/en\/kommunikation-design\/","title":{"rendered":"Kommunikation und Design"},"content":{"rendered":"<!--themify_builder_content-->\n<div id=\"themify_builder_content-6179\" data-postid=\"6179\" class=\"themify_builder_content themify_builder_content-6179 themify_builder tf_clear\">\n                    <div  data-css_id=\"nsk9580\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_nsk9580 tb_first tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_950p504 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_6ug2347\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1 style=\"text-align: center;\">Communication \u2013 from person to person and from machine to person<\/h1>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_iggn743 image-top   auto_fullwidth tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1438\" height=\"1478\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/enso-kreis.gif\" class=\"wp-post-image wp-image-3861\" title=\"enso circle\" alt=\"enso-kreis\">    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_qbjg870 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_df5t844 first\">\n                            <div  data-lazy=\"1\" class=\"module_subrow themify_builder_sub_row tf_w col_align_top tb_col_count_3 tb_7tjw050\">\n                <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_4a33457 first\">\n                            <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_cdq9440\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_werr187\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Open, honest and simple communication is contemporary.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module text -->\n<div  class=\"module module-text tb_6obt835\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>Interfaces optimized for humans<\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_m52x450 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"900\" height=\"523\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/10\/neurofeedback-labor.jpg\" class=\"wp-post-image wp-image-662\" title=\"neurofeedback laboratory\" alt=\"neurofeedback-labor\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/10\/neurofeedback-labor.jpg 900w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/10\/neurofeedback-labor-300x174.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/10\/neurofeedback-labor-768x446.jpg 768w\" sizes=\"auto, (max-width: 900px) 100vw, 900px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_iyb4770\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>Successful communication between humans and machines is becoming increasingly important. We develop and optimize interfaces, programs, websites, apps.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module icon -->\n<div  class=\"module module-icon tb_jsln800    icon_horizontal\" data-lazy=\"1\">\n            <div class=\"module-icon-item\">\n                            <a href=\"https:\/\/berlinrealities.enjoythistool.com\/en\/einfachheit\/\">\n                                                                    <em class=\"tf_box\"><svg  class=\"tf_fa tf-fas-arrow-right\" aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em>\n                                                                            <span>Plea for simplicity<\/span>\n                                                                    <\/a>\n                    <\/div>\n    <\/div>\n<!-- \/module icon -->\n<!-- module text -->\n<div  class=\"module module-text tb_p65v688\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2>XR<\/h2>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_f5zq226 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1600\" height=\"977\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin.jpg\" class=\"wp-post-image wp-image-437\" title=\"VR Learning Berlin\" alt=\"VR-Learning-Berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin.jpg 1600w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin-300x183.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin-1024x625.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin-768x469.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin-1536x938.jpg 1536w\" sizes=\"auto, (max-width: 1600px) 100vw, 1600px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module image -->\n<div  class=\"module module-image tb_09z1658 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1300\" height=\"647\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr.jpg\" class=\"wp-post-image wp-image-3745\" title=\"training-ar-vr\" alt=\"training-ar-vr\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr.jpg 1300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr-300x149.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr-1024x510.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr-768x382.jpg 768w\" sizes=\"auto, (max-width: 1300px) 100vw, 1300px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_s5p3777\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>We are committed to XR and support projects with specific VR and AR applications with Unity, Unreal, Microsoft Dynamics 365 Guides and Microsoft Dynamics 365 Remote Assist.<\/p>\n<p>Together with young people we reflect on the self in the well-known and in the new virtual spaces.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module icon -->\n<div  class=\"module module-icon tb_5cp1748    icon_horizontal\" data-lazy=\"1\">\n            <div class=\"module-icon-item\">\n                            <a href=\"\/en\/me-myself-and-i-ar-vr-metaverse\/\">\n                                                                    <em class=\"tf_box\"><svg  class=\"tf_fa tf-fas-arrow-right\" aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em>\n                                                                            <span>Me, Myself and I \u2013 AR, VR, Metaverse<\/span>\n                                                                    <\/a>\n                    <\/div>\n    <\/div>\n<!-- \/module icon -->\n<!-- module icon -->\n<div  class=\"module module-icon tb_ohti087    icon_horizontal\" data-lazy=\"1\">\n            <div class=\"module-icon-item\">\n                            <a href=\"https:\/\/berlinrealities.enjoythistool.com\/en\/fokus-statt-zerstreuung\/\">\n                                                                    <em class=\"tf_box\"><svg  class=\"tf_fa tf-fas-arrow-right\" aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em>\n                                                                            <span>Focus instead of distraction<\/span>\n                                                                    <\/a>\n                    <\/div>\n    <\/div>\n<!-- \/module icon -->\n        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column sub_column col3-1 tb_8yyg489 last\">\n                            <\/div>\n                    <\/div>\n                <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-css_id=\"lnb2389\" data-lazy=\"1\" class=\"module_row themify_builder_row fullwidth_row_container tb_lnb2389 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_1 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column col-full tb_itpo389 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_ebeu389\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h1>Design<\/h1>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_q004389 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1739\" height=\"695\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design.jpg\" class=\"wp-post-image wp-image-891\" title=\"design\" alt=\"design\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design.jpg 1739w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-300x120.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-1024x409.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-768x307.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-1536x614.jpg 1536w\" sizes=\"auto, (max-width: 1739px) 100vw, 1739px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_3zw0389\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p>We develop communication, product and software design and represent classic modernity and minimalism. Good design is not a question of taste, but results from following rules and laws.\u00a0<\/p>\n<p>\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_1jjw548 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_hlkl548 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_d663548\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span id=\"Zehn_Thesen_f\u00fcr_gutes_Design\" class=\"mw-headline\">Ten theses for good design <b>by Dieter Rams<\/b><\/span><\/h2>\n<ul>\n<li>Good design is innovative.<\/li>\n<li>Good design makes a product useful.<\/li>\n<li>Good design is aesthetic.<\/li>\n<li>Good design makes a product understandable.<\/li>\n<li>Good design is unobtrusive.<\/li>\n<li>Good design is honest.<\/li>\n<li>Good design is durable.<\/li>\n<li>Good design is consistent down to the last detail.<\/li>\n<li>Good design is environmentally friendly.<\/li>\n<li>Good design is as little design as possible.<\/li>\n<\/ul>\n<p>\u00a0<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_jses548 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_k7ie548 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"2115\" height=\"2115\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams.jpg\" class=\"wp-post-image wp-image-1920\" title=\"Designer Dieter_Rams\" alt=\"Designer-Dieter_Rams\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams.jpg 2115w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-1024x1024.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-768x768.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-1536x1536.jpg 1536w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-2048x2048.jpg 2048w\" sizes=\"auto, (max-width: 2115px) 100vw, 2115px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_67dr548\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">Dieter Rams, 2010<\/span><br \/><span style=\"color: #000000;\"><a class=\"extiw\" style=\"color: #000000;\" title=\"wikipedia:User:Vitsoe\" href=\"https:\/\/en.wikipedia.org\/wiki\/User:Vitsoe\">vitsoe<\/a> at <a class=\"extiw\" style=\"color: #000000;\" title=\"wikipedia:\" href=\"https:\/\/en.wikipedia.org\/wiki\/\">EnglishWikipedia<\/a><\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_d268919 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_jvxd919 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_fr5v919\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span id=\"Zehn_Thesen_f\u00fcr_gutes_Design\" class=\"mw-headline\">What is design?<br \/><\/span><\/h2>\n<p>We often get the impression that when many people stumble upon design, their thoughts are mostly about graphic design. &quot;Can the graphic artist quickly add a few colorful pictures?&quot; Design means above all draft or shaping. Everything we design and create has a design, whether we like it or not. We have collected the disciplines and terms that play a role in our everyday work.<br \/><br \/>&#8212;<\/p>\n<h3>Product design (also industrial design)<\/h3>\n<p>One of the oldest design directions. The product designer designs for serial production. An important aspect is the consideration of resource-saving manufacturing and there is an incredible change through new manufacturing methods and AI.<\/p>\n<h3><span lang=\"en\">Computer Aided Design (<\/span>CAD) and <span class=\"ILfuVd NA6bn\"><span class=\"hgKElc\"><b>realtime<\/b>&#8211;<b>rendering<\/b> <\/span><\/span><\/h3>\n<p><span class=\"ILfuVd\"><span class=\"hgKElc\">CAD is first and foremost <\/span><\/span>the computer-aided creation and modification of a geometric model. CAD applications work with mathematical parameters to define parametric solids. Parametric solids and surfaces provide a high level of detail. However, we are increasingly using real-time rendering applications (e.g. Unity or Unreal) to view and manipulate 3D models in VR, AR and on the web. These programs work with triangulated polygon surfaces. The exchange between CAD and real-time rendering is very exciting.<\/p>\n<h3>Generative Design<\/h3>\n<p><span class=\"ILfuVd\"><span class=\"hgKElc\">In generative design, the algorithm takes on the leading role. <span class=\"ILfuVd NA6bn\">Many variants for a design are explored. Parameters are defined (available space, materials, load capacity, manufacturing processes...). New forms emerge that cannot be revealed to the human designer alone. We think this is a great development and we really welcome AI in this field.<\/span><\/span><\/span><\/p>\n<p>&#8212;<\/p>\n<h3 class=\"qrShPb kno-ecr-pt PZPZlf mfMhoc\" data-local-attribute=\"d3bn\" data-attrid=\"title\" data-ved=\"2ahUKEwjYxPXQ_JbyAhXLzqQKHWtfCzkQ3B0oATAZegQINxAL\">interaction design<\/h3>\n<p><span class=\"ILfuVd\"><span class=\"hgKElc\">Interaction design or interaction design (IxD) deals with the design of human-machine interfaces. The term emerged around 1990 when the design of graphical user interfaces (GUI) gained in importance. Today, the term has merged into the sub-disciplines of interface design and user experience design.<\/span><\/span><\/p>\n<h3><strong>UX design (UX = user experience)<\/strong><\/h3>\n<p>The UX designer sees himself as a user understander in the software development process, he wants to give users a good experience. It is therefore very important for success and popularity. The UX designer is all about desire, mood, joy and enthusiasm.<\/p>\n<h3><strong>UI design (UI = User Interface)<\/strong><\/h3>\n<p>Interface design deals with the design of user interfaces between man and machine.<br \/><br \/>&#8212;<\/p>\n<h3><strong>communication design <\/strong><\/h3>\n<p>Communication design or graphic design presents thoughts, language and activities visually and makes them visually tangible. The design of print media (magazines, books, posters, brochures) is very classic, i.e. editorial design. If websites, apps, videos are designed, the whole media design is called. Countless specializations exist: typography, illustration, photography, packaging design... In urban space, it is difficult to take a look that does not meet communication design, and for many, communication design is the umbrella term for everything that is not product design.<\/p>\n<h3><strong>Corporate Design (CD) and Corporate Identity (CI)<br \/><\/strong><\/h3>\n<p>&quot;But that&#039;s not our CI!&quot; How often is this sentence said every day? It is used when someone recognizes that the font used is not the company&#039;s font, or that a color tone does not match the specification, i.e. when it comes to corporate design issues. The corporate identity actually encompasses more, it is the totality of a company&#039;s characteristics that the company controls itself. This also includes how employees answer the phone, whether customers use the first or last name (corporate behavior). The term corporate design is the part of the corporate identity that deals with the appearance, i.e. primarily the design of the means of communication. The aim is usually to achieve a uniform and positive image and high awareness.\u00a0<\/p>\n<p>The CI faces the actual perception, the corporate image in the population.<br \/><br \/>&#8212;<\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_pxyz919 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_kt8m919 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"838\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin.jpg\" class=\"wp-post-image wp-image-1935\" title=\"graphic design agency berlin\" alt=\"grafikdesign-agentur-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin.jpg 838w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-768x768.jpg 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_gljh919\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">Communication design, graphic design, graphics, illustration, art, colorful pictures?<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_qps3919 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"781\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin.jpg\" class=\"wp-post-image wp-image-1959\" title=\"generative-design-berlin\" alt=\"generative-design-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin.jpg 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin-300x270.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin-768x690.jpg 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_i6om919\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">Generative design: Nobody comes up with such forms.<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_82dv919 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"838\" height=\"838\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin.jpg\" class=\"wp-post-image wp-image-1970\" title=\"user-interface-berlin\" alt=\"user-interface-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin.jpg 838w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-768x768.jpg 768w\" sizes=\"auto, (max-width: 838px) 100vw, 838px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_p98m919\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">If you clean the monitor more and more frequently when designing a UI so that the last impurities disappear, you are on the right track.<br \/><\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module image -->\n<div  class=\"module module-image tb_ybmc919 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"1072\" height=\"1800\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec.jpg\" class=\"wp-post-image wp-image-1979\" title=\"photoloutrec\" alt=\"Photolautrec\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec.jpg 1072w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-179x300.jpg 179w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-610x1024.jpg 610w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-768x1290.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-915x1536.jpg 915w\" sizes=\"auto, (max-width: 1072px) 100vw, 1072px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_zbfn919\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p id=\"firstHeading\" class=\"firstHeading\" style=\"text-align: right;\">Henri de Toulouse-Lautrec (1864-1901) really didn&#039;t have it easy and was perhaps the first official communication designer in the world<\/p>\n<p style=\"text-align: right;\"><span style=\"color: #000000;\">\u00a0<\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n                        <div  data-lazy=\"1\" class=\"module_row themify_builder_row tb_5bde678 tf_w\">\n                        <div class=\"row_inner col_align_top tb_col_count_2 tf_box tf_rel\">\n                        <div  data-lazy=\"1\" class=\"module_column tb-column tb_wq4c678 first\">\n                    <!-- module text -->\n<div  class=\"module module-text tb_mjpu678\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <h2><span id=\"Zehn_Thesen_f\u00fcr_gutes_Design\" class=\"mw-headline\">Design &amp; Creativity<br \/><\/span><\/h2>\n<p>Many of the so-called creative people are not as creative as many think and good design does not necessarily have anything to do with creativity. A lot of designers are downright uncreative. You apply knowledge exactly and precisely, recognize trends and their rules and come to clean, usable results. Great but not creative.<\/p>\n<p>Creativity is the ability to create something that is new or original while being useful or usable. This is not only used in design. There are predispositions that make a person creative and we think it is important and possible to promote everyone&#039;s creativity and therefore offer creative workshops and seminars.<\/p>    <\/div>\n<\/div>\n<!-- \/module text --><!-- module icon -->\n<div  class=\"module module-icon tb_da2y678    icon_horizontal\" data-lazy=\"1\">\n            <div class=\"module-icon-item\">\n                            <a href=\"https:\/\/berlinrealities.enjoythistool.com\/en\/kreativitaet\/\">\n                                                                    <em class=\"tf_box\"><svg  class=\"tf_fa tf-fas-arrow-right\" aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em>\n                                                                            <span>creativity<\/span>\n                                                                    <\/a>\n                    <\/div>\n    <\/div>\n<!-- \/module icon -->\n        <\/div>\n                    <div  data-lazy=\"1\" class=\"module_column tb-column tb_oowc678 last\">\n                    <!-- module image -->\n<div  class=\"module module-image tb_1egu678 image-top   tf_mw\" data-lazy=\"1\">\n        <div class=\"image-wrap tf_rel tf_mw\">\n            <img loading=\"lazy\" decoding=\"async\" width=\"869\" height=\"681\" src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin.jpg\" class=\"wp-post-image wp-image-2007\" title=\"management-workshop-berlin\" alt=\"management-workshop-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin.jpg 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin-300x235.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin-768x602.jpg 768w\" sizes=\"auto, (max-width: 869px) 100vw, 869px\" \/>    \n        <\/div>\n    <!-- \/image-wrap -->\n    \n        <\/div>\n<!-- \/module image --><!-- module text -->\n<div  class=\"module module-text tb_g0td678\" data-lazy=\"1\">\n        <div  class=\"tb_text_wrap\">\n        <p style=\"text-align: right;\"><span style=\"color: #000000;\">Our 5-day workshop &quot;Fruits versus Vegetables in Public Space&quot; is a great success, especially among the boards of DAX-listed companies<br \/><\/span><\/p>    <\/div>\n<\/div>\n<!-- \/module text -->        <\/div>\n                        <\/div>\n        <\/div>\n        <\/div>\n<!--\/themify_builder_content-->","protected":false},"excerpt":{"rendered":"<p>Communication \u2013 from person to person and from machine to person<\/p>","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-6179","page","type-page","status-publish","hentry","has-post-title","has-post-date","has-post-category","has-post-tag","has-post-comment","has-post-author",""],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v24.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Kommunikation und Design &#8211; Berlin Realities<\/title>\n<meta name=\"description\" content=\"Kommunikation \u2013 von Mensch zu Mensch und von Maschine zu Mensch; Wandel und Fortschritt durch Kommunikationskultur f\u00f6rdern\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/berlinrealities.enjoythistool.com\/en\/kommunikation-design\/\" \/>\n<meta property=\"og:locale\" content=\"en_GB\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Kommunikation und Design &#8211; Berlin Realities\" \/>\n<meta property=\"og:description\" content=\"Kommunikation \u2013 von Mensch zu Mensch und von Maschine zu Mensch; Wandel und Fortschritt durch Kommunikationskultur f\u00f6rdern\" \/>\n<meta property=\"og:url\" content=\"https:\/\/berlinrealities.enjoythistool.com\/en\/kommunikation-design\/\" \/>\n<meta property=\"og:site_name\" content=\"Berlin Realities\" \/>\n<meta property=\"article:modified_time\" content=\"2025-01-11T08:32:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/enso-kreis.gif\" \/>\n\t<meta property=\"og:image:width\" content=\"1438\" \/>\n\t<meta property=\"og:image:height\" content=\"1478\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/gif\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/berlinrealities.enjoythistool.com\/kommunikation-design\/\",\"url\":\"https:\/\/berlinrealities.enjoythistool.com\/kommunikation-design\/\",\"name\":\"Kommunikation und Design &#8211; 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Wir entwickeln und optimieren Schnittstellen, Programme, Webseiten, Apps.<\/p>\n<a href=\"https:\/\/berlinrealities.enjoythistool.com\/einfachheit\"> <em><svg aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em> Pl\u00e4doyer f\u00fcr Einfachheit <\/a>\n<h2>XR<\/h2>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin.jpg\" title=\"VR-Learning-Berlin\" alt=\"VR-Learning-Berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin.jpg 1600w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin-300x183.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin-1024x625.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin-768x469.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2020\/08\/VR-Learning-Berlin-1536x938.jpg 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr.jpg\" title=\"training-ar-vr\" alt=\"training-ar-vr\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr.jpg 1300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr-300x149.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr-1024x510.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2023\/07\/training-ar-vr-768x382.jpg 768w\" sizes=\"(max-width: 1300px) 100vw, 1300px\" \/>\n<p>Wir machen uns stark f\u00fcr XR und begleiten Projekte mit konkreten VR- und AR-Anwendungen mit Unity, Unreal, Microsoft Dynamics 365 Guides und Microsoft Dynamics 365 Remote Assist.<\/p> <p>Wir reflektieren gemeinsam mit Jugendlichen \u00fcber das Ich in der altbekannten und in den neuen virtuellen R\u00e4umen.<\/p>\n<a href=\"\/me-myself-and-i-ar-vr-metaverse\/\"> <em><svg aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em> Me, Myself and I \u2013 AR, VR, Metaverse <\/a>\n<a href=\"https:\/\/berlinrealities.enjoythistool.com\/fokus-statt-zerstreuung\/\"> <em><svg aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em> Fokus statt Zerstreuung <\/a>\n<h1>Design<\/h1>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design.jpg\" title=\"design\" alt=\"design\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design.jpg 1739w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-300x120.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-1024x409.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-768x307.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/07\/design-1536x614.jpg 1536w\" sizes=\"(max-width: 1739px) 100vw, 1739px\" \/>\n<p>Wir entwickeln Kommunikations-, Produkt-, Software-Design und vertreten die klassische Moderne und Minimalismus. Gutes Design ist keine Geschmacksfrage, sondern ergibt sich aus der Befolgung von Regeln und Gesetzen.\u00a0<\/p> <p>\u00a0<\/p>\n<h2>Zehn Thesen f\u00fcr gutes Design <b>von Dieter Rams<\/b><\/h2> <ul> <li>Gutes Design ist innovativ.<\/li> <li>Gutes Design macht ein Produkt brauchbar.<\/li> <li>Gutes Design ist \u00e4sthetisch.<\/li> <li>Gutes Design macht ein Produkt verst\u00e4ndlich.<\/li> <li>Gutes Design ist unaufdringlich.<\/li> <li>Gutes Design ist ehrlich.<\/li> <li>Gutes Design ist langlebig.<\/li> <li>Gutes Design ist konsequent bis ins letzte Detail.<\/li> <li>Gutes Design ist umweltfreundlich.<\/li> <li>Gutes Design ist so wenig Design wie m\u00f6glich.<\/li> <\/ul> <p>\u00a0<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams.jpg\" title=\"Designer-Dieter_Rams\" alt=\"Designer-Dieter_Rams\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams.jpg 2115w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-1024x1024.jpg 1024w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-768x768.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-1536x1536.jpg 1536w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Designer-Dieter_Rams-2048x2048.jpg 2048w\" sizes=\"(max-width: 2115px) 100vw, 2115px\" \/>\n<p style=\"text-align: right;\">Dieter Rams, 2010<br \/><a style=\"color: #000000;\" title=\"wikipedia:User:Vitsoe\" href=\"https:\/\/en.wikipedia.org\/wiki\/User:Vitsoe\">Vitsoe<\/a> at <a style=\"color: #000000;\" title=\"wikipedia:\" href=\"https:\/\/en.wikipedia.org\/wiki\/\">English Wikipedia<\/a><\/p>\n<h2>Was ist Design?<br \/><\/h2> <p>Wir haben oft den Eindruck, dass es gedanklich bei vielen vor allem um das Grafikdesign geht, wenn sie \u00fcber Design stolpern. \"Kann der Grafiker schnell noch ein paar bunte Bildchen dazu machen?\" Design (englisch f\u00fcr Gestaltung) bedeutet vor allem Entwurf oder Formgebung. Alles, was wir gestalten und erschaffen hat ein Design, ob wir wollen oder nicht. Wir haben die Disziplinen und Begriffe gesammelt, die in unserem Arbeitsalltag eine Rolle spielen.<br \/><br \/>---<\/p> <h3>Produktdesign (auch Industriedesign)<\/h3> <p>Eine der \u00e4ltesten Designrichtungen. Der Produktdesigner gestaltet f\u00fcr die serielle Produktion. Ein wichtiger Aspekt ist dabei die Ber\u00fccksichtigung einer ressourcensparenden Fertigung und es gibt einen unglaublichen Wandel durch neue Fertigungsmethoden und KI.<\/p> <h3>Computer-Aided Design (CAD) und <b>Echtzeit<\/b>-<b>Rendering<\/b> <\/h3> <p>CAD ist in erster Linie das rechnerunterst\u00fctzte Erzeugen und \u00c4ndern eines geometrischen Modells. CAD-Anwendungen arbeiten mit mathematischen Parametern, um parametrische Solids zu definieren. Parametrische Solids und Oberfl\u00e4chen bieten eine hohe Detailgenauigkeit. Mehr und mehr verwenden wir aber Echtzeit-Rendering-Anwendungen (z.B. Unity oder Unreal) um in VR, AR und im Web 3D-Modelle zu betrachten und zu manipulieren. Diese Programme arbeiten mit triangulierten Polygonfl\u00e4chen. Der Austausch zwischen CAD und Echtzeit-Rendering ist ganz spannend und aufregend.<\/p> <h3>Generatives Design<\/h3> <p>Beim Generativen Design \u00fcbernimmt der Algorithmus die f\u00fchrende Rolle. Es werden viele Varianten f\u00fcr einen Entwurf erkundet. Es werden Parameter festgelegt (verf\u00fcgbarer Platz, Materialien, Belastbarkeit, Fertigungsverfahren...). Es kommen neue Formen heraus, die sich dem menschlichen Gestalter allein nicht erschlie\u00dfen. Wir halten das f\u00fcr eine gro\u00dfartige Entwicklung und begr\u00fc\u00dfen die KI in diesem Feld sehr.<\/p> <p>---<\/p> <h3 data-local-attribute=\"d3bn\" data-attrid=\"title\" data-ved=\"2ahUKEwjYxPXQ_JbyAhXLzqQKHWtfCzkQ3B0oATAZegQINxAL\">Interaktionsdesign<\/h3> <p>Interaktionsdesign oder Interaction Design (IxD) besch\u00e4ftigt sich mit der Gestaltung von Mensch-Maschine-Schnittstellen. Der Begriff entstand um 1990, als die Gestaltung von grafischen Bedienoberfl\u00e4chen (GUI) an Bedeutung gewann. Der Begriff ist heute aufgegangen in den Unterdisziplinen Interfacedesign und dem User-Experience-Design.<\/p> <h3><strong>UX-Design (UX = User Experience)<\/strong><\/h3> <p>Der UX-Designer versteht sich als Nutzer-Versteher im Prozess der Software-Entwicklung, er will den Nutzern ein gutes Erlebnis, eine gute Erfahrung erm\u00f6glichen. Er ist also ganz entscheidend f\u00fcr den Erfolg und die Beliebtheit. Dem UX-Designer geht es um Lust, Laune, Freude und Begeisterung.<\/p> <h3><strong>UI-Design (UI = User Interface)<\/strong><\/h3> <p>Interfacedesign besch\u00e4ftigt sich mit der Gestaltung von Benutzerschnittstellen zwischen Mensch und Maschine.<br \/><br \/>---<\/p> <h3><strong>Kommunikationsdesign <\/strong><\/h3> <p>Kommunikationsdesign oder Grafikdesign stellt Gedanken, Sprache, T\u00e4tigkeiten visuell dar und macht sie visuell erlebbar. Ganz klassisch ist die Gestaltung von Printmedien (Zeitschriften, B\u00fccher, Plakate, Brosch\u00fcren), das hei\u00dft dann Editoral Design. Werden Webseiten, Apps, Videos entworfen hei\u00dft das ganze Mediendesign. Unz\u00e4hlige Spezialisierungen existieren: Typografie, Illustration, Fotografie, Verpackungsdesign... Im urbanen Raum gelingt es kaum einen Blick zu werfen, der nicht auf Kommunikationsdesign trifft und vielen ist Kommunikationsdesign der \u00dcberbegriff f\u00fcr alles was nicht Produktdesign ist.<\/p> <h3><strong>Corporate Design (CD) und Corporate Identity (CI)<br \/><\/strong><\/h3> <p>\"Das ist aber nicht unsere CI!\" Wie oft wird dieser Satz wohl t\u00e4glich ausgesprochen? Er wird angewendet, wenn jemand erkennt, dass die verwendete Schrift nicht die Schritftart des Unternehmens ist, oder ein Farbton nicht der Vorgabe entspricht, also wenn es um Fragen des Corporate Designs geht. Die Corporate Identity umfasst tats\u00e4chlich mehr, sie ist die Gesamtheit der Merkmale eines Unternehmens, die das Unternehmen selbst steuert. Hierzu geh\u00f6rt auch, wie sich Mitarbeiter am Telefon melden, ob Sie Kunden duzen oder siezen (Corporate Behavior). Der Begriff Corporate Design ist der Teilbereich der Unternehmens-Identit\u00e4t die sich mit dem Erscheinungsbild besch\u00e4ftigen, also vorrangig der Gestaltung der Kommunikationsmittel. Ziel ist in der Regel ein einheitliches und positives Bild und gro\u00dfe Bekanntheit zu erreichen.\u00a0<\/p> <p>Der CI steht die tats\u00e4chliche Wahrnehmung, das Corporate Image in der Bev\u00f6lkerung gegen\u00fcber.<br \/><br \/>---<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin.jpg\" title=\"grafikdesign-agentur-berlin\" alt=\"grafikdesign-agentur-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin.jpg 838w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/grafikdesign-agentur-berlin-768x768.jpg 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/>\n<p style=\"text-align: right;\">Kommunikationsdesign, Grafikdesign, Grafik, Illustration, Kunst, bunte Bildchen?<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin.jpg\" title=\"generative-design-berlin\" alt=\"generative-design-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin.jpg 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin-300x270.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/generative-design-berlin-768x690.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/>\n<p style=\"text-align: right;\">Generatives Design: Auf solche Formen kommt kein Mensch.<\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin.jpg\" title=\"user-interface-berlin\" alt=\"user-interface-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin.jpg 838w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-300x300.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-150x150.jpg 150w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/user-interface-berlin-768x768.jpg 768w\" sizes=\"(max-width: 838px) 100vw, 838px\" \/>\n<p style=\"text-align: right;\">Wer beim Gestalten einer UI immer h\u00e4ufiger den Monitor reinigt, damit die letzten Unsauberkeiten verschwinden ist auf einem guten Weg.<br \/><\/p>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec.jpg\" title=\"Photolautrec\" alt=\"Photolautrec\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec.jpg 1072w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-179x300.jpg 179w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-610x1024.jpg 610w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-768x1290.jpg 768w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/Photolautrec-915x1536.jpg 915w\" sizes=\"(max-width: 1072px) 100vw, 1072px\" \/>\n<p id=\"firstHeading\" style=\"text-align: right;\">Henri de Toulouse-Lautrec (1864-1901) hat es echt nicht leicht gehabt und war u.a. vielleicht der erste offizielle Kommunikationsdesigner der Welt<\/p> <p style=\"text-align: right;\">\u00a0<\/p>\n<h2>Design &amp; Kreativit\u00e4t<br \/><\/h2> <p>Viele der sogenannten Kreativen sind gar nicht so kreativ, wie viele denken und gutes Design hat nicht zwangsweise etwas mit Kreativit\u00e4t zu tun. Sehr viele Designer sind ausgesprochen unkreativ. Sie wenden Wissen exakt und pr\u00e4zise an, erkennen Trends und deren Regeln und kommen zu sauberen, verwendbaren Ergebnisse. Prima aber nicht kreativ.<\/p> <p>Kreativit\u00e4t bezeichnet die F\u00e4higkeit, etwas zu erschaffen, was neu oder originell und dabei n\u00fctzlich oder brauchbar ist. Das wird nicht nur im Design gebraucht. Es gibt Veranlagungen, die einen Menschen kreativ machen und wir finden, es ist wichtig und m\u00f6glich die Kreativit\u00e4t aller zu f\u00f6rdern und bieten daher kreative Workshops und Seminare.<\/p>\n<a href=\"https:\/\/berlinrealities.enjoythistool.com\/kreativitaet\"> <em><svg aria-hidden=\"true\"><use href=\"#tf-fas-arrow-right\"><\/use><\/svg><\/em> Kreativit\u00e4t <\/a>\n<img src=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin.jpg\" title=\"management-workshop-berlin\" alt=\"management-workshop-berlin\" srcset=\"https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin.jpg 869w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin-300x235.jpg 300w, https:\/\/berlinrealities.enjoythistool.com\/wp-content\/uploads\/2021\/08\/management-workshop-berlin-768x602.jpg 768w\" sizes=\"(max-width: 869px) 100vw, 869px\" \/>\n<p style=\"text-align: right;\">Unser 5 t\u00e4giger Workshop \"Fr\u00fcchte gegen Gem\u00fcse im \u00f6ffentlichen Raum\" ist vor allem unter den Vorst\u00e4nden von DAX-gef\u00fchrten Unternehmen ein gro\u00dfer Erfolg<br \/><\/p>","_links":{"self":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/6179","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/comments?post=6179"}],"version-history":[{"count":10,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/6179\/revisions"}],"predecessor-version":[{"id":6276,"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/pages\/6179\/revisions\/6276"}],"wp:attachment":[{"href":"https:\/\/berlinrealities.enjoythistool.com\/en\/wp-json\/wp\/v2\/media?parent=6179"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}